So last night my boyfriend and I did something that is a bit uncommon in our household – while at the grocery store we decided we would compliment our pasta dinner with some Yves Italian Style Veggie Sausage. A bit of an abnormality, as we don’t eat a lot of ‘fake meats’… but otherwise, it was fine. We do treat ourselves to these things from time to time.
Fast forward to a few hours later, back at home, making dinner. As I’m chopping the ‘sausage’ to be fried up with some garlic and onion and whatnot, I noticed something on the package. A Vancouver 2010 Winter Olympics logo. A (perhaps beer induced) exclamation followed of ‘Why the fuck does it say Vancouver 2010 on my package of veggie sausage?‘.
It seems that Yves is ‘An Official Supplier of the Vancouver Winter Olympics’. Concrete barriers and chainlink fences, furry mascot toys and skyscraper sized banners aside, the Olympics cannot be escaped in this city. Even in my own kitchen.
Now my stance on the Olympics is this: They are entirely unncessary, especially for a city the size of Vancouver, facing the challenges Vancouver is facing (severe homelessness and drug use issues, high child poverty rates, ridiculously high property values, high unemployment, schools being shut down/teachers being laid off, etc. etc. etc.). I understand why the protestors protest. The Olympics are less about celebrating atheleticism and more about money, branding, power brokering, and politics. In someways, I think you need to be living in a host city to understand just how entirely NOT about athleticism the Olympics really are. At this point, it kind of feels like, ‘Oh yeah, I heard there’s going to be some sporting events at somepoint too..‘ Sporting events that most people cannot afford to participate in, of course. But I digress.
However, the Olympics are here, and I work in an industry that will require me to be on hand and work nearly 60 hours a week for the next month or so, as the city swells with people seeing the sights, participating in events, and getting drunk at parties. On my handful of days off, I will probably be walking around with a camera, taking in the crowds and offerings, checking out the many art installations the Olympics made possible, trying to put my cynicism aside. I have already gone to one ‘Cultural Olympiad’ event, and will admittidly, be going to a few more. But I wouldn’t go so far as to call myself a supportor of the gams. I’d rather that they weren’t here. I do try to avoid any unncessary bandwagon jumping, and I’m certainly not paying $450 for the pleasure of an evening in the Molson Canadian Hockey House.
Which is why I am so irked about my veggie sausage. The Olympics are so impervious in this city that they are nearly impossible to avoid or boycott if one should so desire. Boycotting the Olympics isn’t about being a downer, it’s about economic concerns, the battle of the wealthy vs those in poverty, and about paying stupidly high taxes for the next 10-20 years to pay this thing off. And it isn’t as easy as not going to any events or turning on your tv for the next few weeks. Not everyone has the pleasure of getting out of town, and everyone will have to deal with near impossible commutes, subway lineups, police checkpoints, the large amounts of noise coming from the outdoor ‘livesites’ downtown (remembering that downtown Vancouver is mostly a residential district). To properly boycott the Olympics, one has to opt out of the games economically. Which means not putting your money towards supporting the games (anymore than one already is being forced to do already, see: property taxes in City of Vancouver, next 10 years). Which apparently means, double checking what you buy at the grocery store.
I’m not boycotting the games entirely myself. But I am being selective about where and how my money is being spent. I didn’t expect my veggie sausage purchase to be connected in -anyway- to the Olympics, yet here we are, purchase already made, dinner already ate, me ranting away in my blog. This is the problem the Olympics has on a host city: There is no opting in or out, everyone is playing a part of this corporate game, whether we want to or not. Which means we are all furthering corporate agendas in favor of supporting the least of those around us, instead of taking care of each other, instead of looking after our neighbors. Those we live next to and see daily are starving on the streets, and we have chosen to spend our money not on helping them, but on inviting the world over for champagne and caviar. It’s embarrassing.
It’s just another reminder of the corporate politic-ing involved with many a food purchase. I’ve yet to watch Food Inc. because part of me already knows exactly how much I’m going to dread what I see in the movie. I’ve read enough books on Food Justice issues to be disturbingly aware of how much the food industry is less and less about actual food once you get so high up the corporate ladder. I’ve got my head in the sand at the moment, as my last few months worth of reading and docu watching has been focused on theological studies. Maybe it’s time to switch back. It seems I need a good reminder of why we tend to avoid pre-packaged foods in the first place.
Seriously though. Vancouver 2010 on my fucking veggie sausage? Ha! I still can’t believe it…

